A FIRST-OF-ITS-KIND PARTNERSHIP WITH LA COUNTY PARKS & REC
THE CHALLENGE
LA County Parks & Rec wanted to bring free live music to communities across the county, (27 parks, 108 concerts) but a series of this scale had never been produced in-house. They needed a production partner who could deliver a meaningful creative vision and the logistics.
OUR APPROACH
Walk Talkin / NextFest LA was hired as the official production company for the series, the first partnership of its kind for LA County Parks.
We built the full program from the ground up:
Brand and campaign: series identity, print and digital assets, website, and a four-phase marketing campaign across social and press.
Curation and booking: every artist for the series, programmed across genres to reflect each community
Production: concert scheduling and execution across all participating parks
Workforce development: a teen internship program through The Givends, training the next generation of event workers